What is CRM?

Today, CRM software is the method that all companies, from large holdings to small, medium-sized and micro-sized companies, use to increase their sales profitability. In order to provide efficiency and effectiveness in customer relations, first of all, it is necessary to understand well what the customer needs and develop products suitable for this need, and then present the product to the right customer at the right time, at the right price and in the right place. So what is CRM? CRM (Customer Relationship Management) or “Customer Relationship Management” means developing new strategies for sales by listening to the customer. CRM software are all software developed for this purpose. In other words, CRM softwares are the general name given to all efforts to gain new customers by reaching potential customers as well as protecting the existing customer and to obtain loyal customers who are dependent on the brand and the product by holding all this customer mass. With CRM software, the customer feels special, so there is a dependency for the company or the product.